Inclusivity is at the center of Rare Beauty‘s mission, and I had the pleasure of styling their new skin tint, which, as you can see, comes in a wide range of colors. The client wanted to create imagery which was simple, impactful, and educated their consumer on the spectrum of colors as well as the texture of their new cosmetic product. Photos by Greg Carter.
All 40 shades of the skin tint arranged in a dramatic arc.
A multiple shade swatch showing both the range and texture of the cosmetics.
A perfect little comma shaped cosmetic swatch.
Another shot to show the many, many, shades in this collection.
One of the unique product features is this crescent shape notch takes out of the shape of the bottle. Here, we showcased this detail and the texture of the product with a heroic drip underlining the label. A special thanks to the creative team for their direction and product wrangling skills.