Lifestyle set dressing for Toyota included a promotion for the Lunar New Year and for Holi Festival. For the first lifestyle set, I was tasked with cleaning and curating an existing storefront in LA’s Chinatown. The environment needed to curated and some unattractive racks that couldn’t be moved needed to be covered and dressed. I used opened parasols wired to the existing rack to cover up a display along with pretty clothing to simplify the storefront. I also switched all the lanterns to a unified color scheme of red and gold color scheme. For the shot inside of the store, it was again a lot about editing, removing lanterns and making sure anything with a label was hidden.
For the second lifestyle set for Toyota, the promotion was for Holi Festival. The theme was color and showcasing the famous Holi powder which is a key part of the holiday. I propped colorful pillows and blankets for a picnic scene, along with a selection of brightly colored children’s toys. A large bouquet of “Up” style balloons brought even more color to lifestyle shots.
Lunar New Year photos: Shirley Yu | Holi photos: Jessica Pettway