Set dressing is one of my favorite forms of prop styling. Recently, for Men’s Wearhouse, as part of their new prom campaign, I was asked to dress a 17 year’s old boys bedroom. The story line was that he was finishing getting ready for prom in his room. He supposed to be a “cool guy” into music and skateboarding. For inspiration, I drew on my experience of living in the dorms at UCSB where I saw what boys consider interior decorating (if you can call it that). For props, I pulled an electric guitar, amp, a turntable, borrowed the art director own collections of records (and then proceeded to strewn them about to be appropriately disheveled), and multiple skate boards. I stopped short of putting dirty socks on the floor.
Ah, prom. Prom decor hasn’t evolved much in the twenty something years since I went to prom, so we chose to keep it relatively simple and classy (please no under the sea backdrops thankyouverymuch). I pulled a punch bowl, blew up one million balloons, made non-alcoholic drinks, centerpieces and made boutonnieres and corsages with fake flowers. All was captured by photographer, James Dimmock.