Category archives: Commerical Prop Styling

Prop Styling for Soft GoodsPhotos by Sposto Photography for Tono & Co

kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles

When Janelle approached me about this color themed shoot for her textile company, Tono & Co, I was super excited about the concept. She wanted to do a very different product shoot, and show her ribbon with like colored objects. I loved the concept, it reminded of some similar flat lay stories by one of favorite New York prop stylists, Randi Brookman Harris. Referencing her shots and also using the names of each collection for inspiration I began to create a prop list for each color story shot.
kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles

For rouge, Janelle thought about playing on the name of the collection and styleingwith makeup. I loved that idea and I brought cheap eye shadow and lipstick for this scene. This was my first time styling with makeup, I used a knife to break up the rouge powder so it read clearly as makeup in camera. For the lipstick, I bought two of the same color. One I used to make the zig zag on that light pink paper background, and the other, clean, untouched, lipstick I used in the photo.  I added in taffy, pink gummy bears, a petite raspberry tart, my own vintage pink perfume bottle, and a Mrs. Box featuring Janelle’s mom’s ruby ring.kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles

The golden collection was one of my favorite looks. I found adorable striped yellow and white candy which went so adorable with sliced meyer lemon and individual narcissus buds. I made a toss cone out of some sparkly vinyl paper and Janelle found this pretty confetti which we mixed with dried acacia sprigs. Probably my favorite detail was my petite yellow flower plate with honeycomb and the tiniest brass spoon.
kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles

The forest collection was probably the easiest to pull objects for since there are so many great green things. The final mix included cherimoya, bok choy, kale, lime, mint, sword fern, maidenhair fern, monstera, snap peas, and water cabbage. In the center, I placed a loose ribbon braid that trailed throughout the forest of green things.
kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles

The marine or blue collection was definitely a challenging color. Initially, when we started talking about this shoot I suggested spray painting objects to get the effect we were after. So for blue we did just that and Janelle’s team spray painted petite jewelry boxes (including the nasty white liners). I put ribbon in the boxes, and tied around, and Janelle made a petite boutonnière with the a single bloom of delphinium. My blue milk glass bowl held blueberries and aquamarine ring. Then I scattered individual light blue hydranga blooms throughout the scene.kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles

For the smoke collection I was inspired by Japanese Zen rock gardens and knew I wanted to bring natural elements to this shoot. For the backdrop, Janelle and I had talked about charcoal and Justine made this simple backdrop on set for me. On top of it I styled, foraged oyster shells and textured beach rocks from Rincon and placed them in a “smoky” S-curve shape. I added in petite black river rock, black sea salt and a black Mrs. Box.
kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles

The earth collection shoot evolved quite naturally on set. For each scene They would give me a hanger full of ribbon I thought this one looked so pretty, I just simply laid it down and let the ribbon become the backdrop. I added in copper, star anise, antlers and a cool piece of bark that one of the girls had foraged from a tree. I think my favorite moment was the little bundle of cinnamon sticks tied up with ribbon.
kellyoshiro.com | Photo: Sposto Photo for Tono and Co | Product Prop Stylist Los Angeles

A special thanks to Janelle and her awesome team (the queens of steaming!) and Shauntelle of Sposto Photography for the stunning photos.

Photos: Sposto Photography for Tono + Co

Prop Styling for JewelryProduct Photos for The Giving Keys

kellyoshiro.com | photo: Lydia Lynn Murty | Prop stylist for jewelry | los angeles prop stylist

Prop styling for jewelry is probably the most detailed styling I do. While these images appear simple because there are no other props, quite the opposite is true. The lack of anything else, means the placement of every single link in each chain has to be just so. I use wire and run it down the length of the chain to create either “S” curves or a perfectly straight chain. Chef’s tongs are also helpful for making sure tiny elements, like the round tag, above are facing in the right direction. I would say a “simple” shot like this could possibly take me up to twenty minutes of fussing around with the chains and overall composition. Jewelry styling definitely takes a certain amount of patience!

These product photos were for The Giving Keys website and social media feed. Photos: Lydia Lynn Murty

kellyoshiro.com | photo: Lydia Lynn Murty | Prop stylist for jewelry | los angeles prop stylist

kellyoshiro.com | Prop stylist for jewelry | Los Angeles prop stylist

kellyoshiro.com | photo: Lydia Lynn Murty | Prop stylist for jewelry | los angeles prop stylist

 

Prop Styling for
Outdoor FurniturePhotos by Keith Sutter for Costco

kellyoshiro.com | photo: Keith Sutter | Los Angeles Prop Stylist for outdoor patio furniture

Last November, I had the opportunity to work with Costco on a commercial shoot for outdoor furniture. Prop styling for commercial shoots like this is a very different world than editorial styling. Unlike wedding or lifestyle editorials where the focus is on the story or how pretty the elements of the photo are, here the focus is only on the product and how accurately it’s being captured in camera. When I prop style for clients like this, its important to prop and show the “lifestyle,” but at the same time its crucial to not overly stage a scene. For instance, an elaborate cheese display or a huge floral arrangement in this context would distract from function of the photo, which is to: 1. Show the furniture 2. Sell the furniture.

Another aspect that is very different from editorial styling, is that products are shot from one pre-selected angle. Normally, I place props on set where someone would naturally set their wine glass down. But since the angle of the shot is so defined, props may actually get placed where they would never be in reality. For instance, the pitcher of orange juice below. In an editorial, I would place it in the middle of table, here its placed back and further away so you can see more of the table and it also helps to draw your eye further into the photo.

So how do I pick props for each set? First, I like to determine what story the props should be telling in this scene. Is this a breakfast? Just a cocktail by the pool? An al fresco dinner? Once, I have the “storyline” for the set, I pull the appropriate props to show that story unfolding. Props need to be obvious, especially from a distance (note how far away the camera is from the actual product). For faux breakfasts, I like OJ in a pitcher because it reads so clearly, martinis read great for a faux cocktail scene, and iced tea works well for a casual moment by the pool. I also like to use orchids for a pop of color (especially when the product is so neutral like this) and soften sets with blankets and pillows.

kellyoshiro.com | photo: Keith Sutter | Los Angeles Prop Stylist for outdoor patio furniture

A faux breakfast scene with OJ, strawberries, and muffins.

The models interacting with the props.
kellyoshiro.com | photo: Keith Sutter | Los Angeles Prop Stylist for outdoor patio furniture

A mid-day treat, cookies and milk. Here, I used heavy whipping cream instead of milk since its more opaque. The glass I chose features a little pop of color to breakup the otherwise nuetral set.

kellyoshiro.com | photo: Keith Sutter | Los Angeles Prop Stylist for outdoor patio furniture

Orchids and iced tea for the lounge chairs and a table about to be set for dinner.

kellyoshiro.com | photo: Keith Sutter | Los Angeles Prop Stylist for outdoor patio furniture

Commercial shoots like this are always shot “tethered” aka, there’s a screen to show you the actual photo and angel of a shot as you work. I use the test shots to make sure props are placed in the right spot position in camera and not in reality. The lanterns in the background for instance, had to be staggered just so to account for the angle the photo.

kellyoshiro.com | photo: Keith Sutter | Los Angeles Prop Stylist for outdoor patio furniture

And finally, a festive cocktail hour, margaritas (or in this case gatorade mixed with OJ) and chips and salsa.

A special thanks to Keith Sutter for the photos and the amazing team at SunvillaCostco and Trustylz Media for a smooth five day photo shoot.

Campaign for
The Black TuxSet Design & Prop Styling for Wedding Products

kellyoshiro.com | campaign for the black tux

I recently had the opportunity to work as prop stylist and floral designer for wedding company and the uber cool tuxedo rental company, The Black Tux. My girl Annie Cavallo, handled the bridal styling and I handled the set design for all the faux wedding elements. Above, is the couple leaving “ceremony.” I designed a moody purple, black and white bouquet for the bride and a variety of boutonnieres for the groom and groomsmen. My favorite scene to prop was the cake cutting scene with a dummy cake from Lele Patisserie that I decorated with maidenhair fern and hellebore.

Photographer: The Collaborationist

kellyoshiro.com | campaign for the black tuxkellyoshiro.com | campaign for the black tuxprop-stylist-wedding-productskellyoshiro.com | campaign for the black tux

Prop Styling for ShoesCampaign for Kate Whitcomb Photos by Jose Villa

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It was so much fun prop styling for shoes for the new company, Kate Whitcomb. I have a pretty well documented love of shoes (ahem, Shoesday) so when I got the inquiry, I was super pumped. Kate’s shoes are unique as you can personalize your shoes with your wedding date, name, etc. She wanted pretty product shots to use for her social media and marketing material. She wanted each shoe shot to feature other elements, as if this was the still life shot of a real bride’s wedding day items. I pulled belts, veils, and headpieces from Untamed Petals and Solstice Bride.

We had twelve shots on the list, including a craftsman shot to go with her about page, a pink shot for breast cancer awareness month, a “will you be my bridesmaid” shot, and an overall shot with multiple shoes lined up organically. One of my favorite shots from the day was the craftsman shot. I made a “bouquet” with worn tools I borrowed from local Santa Barbara leather worker, Makesmith and tied it with pink Adorn Ribbon. Then I layered in a swatch of lace from one of the shoes, Kate Whitcomb emblems, and old wood shoe lasts from Etsy.

All was expertly captured by the one and only Jose Villa.

Photographer: Jose Villa | Shoes: Kate Whitcomb | Prop Styling & Floral: Kelly Oshiro | Calligraphy: Susan Silverberg | Backdrops: Heirloom Bindery | Headpieces & Veils: Untamed Petals from Moondance Bridal | Veils: Solstice Bride | Jewelry: 33 Jewels

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